N. F. Maht, starshiy prepodavatel Uralskogo gosudarstvennogo agrarnogo universiteta
(Ekaterinburg, Karla Libknehta, 42).
Today, in conditions of high competition, every product and its manufacturer and the sel-ler are forced to actively fight for the consumer and his preferences, environmental reputation is strengthened by the extension of public relations and his actions must be credible, be honest and truthful. In most cases, the choice of consumers given the product with an environmental image, which is defined as a competitive, attractive, exclusive, high quality, designed to change the Out-look of customers. In the modern world the concept of "ecology", "green processes and technol-ogies", "food security", "sustainable development", "social control," "national priorities" are be-coming increasingly important and in demand. More and more companies are beginning to in-corporate environmental factors in the organization of their activities: advanced technologies, use of natural energy resources, recycling of secondary raw materials and its subsequent use, in-vestment in various environmental projects, modernization of production and introduction of en-vironmentally friendly packaging, environmentally-friendly products.
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