E.S. Kulikova, kandidat ekonomicheskih nauk, dotsent UrGAU.
O.A. Durandina, kandidat ekonomicheskih nauk, dotsent Leningradskogo gosudarstvennogo universiteta im. A.S. Pushkina.
In this article is author gives the ground to the concept of social marketing as a complete innovative system of management in the sphere of the municipal union. Tendencies of forming and developing the market of social services in the conditions of market economy are brought to light. The specific features of the market of social services in the system of municipal marketing as peculiarities the innovative management method in social sphere are defined.
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