УДК 631.1
Authors:
Tatiana Kruzhkova - Candidate of History, Associate Professor, Associate Professor of Management and Economic Theory Department, Ural State Agrarian University. 42 Karla Libkneht St., Ekaterinburg, Russian Federation, 620075. Email:
Aleksey Ruchkin – Candidate in Sociology, Associate Professor, Associate Professor of Management and Economic Theory Department, Ural State Agrarian University. 42 Karl Liebknecht St., Ekaterinburg, Russian Federation, 620075. Email:
Olga Ruschitskaya - Doctor of Economics, Associate Professor, Head of Department of Management and Economic Theory, Ural State Agrarian University. 42 Karl Liebknecht St., Ekaterinburg, Russian Federation, 620075. E-mail:
Anastasiya Fetisova - Senior Lecturer, Department of Management and Economic Theory, Ural State Agrarian University. 42 Karla Libknecht St., Ekaterinburg, 620075, Russian Federation. E-mail:
Abstract. In the article the authors consider measures aimed at crisis management, on the one hand, and strategic development, on the other hand. In the conditions of implementation of policy of import substitution it is important for enterprises not only to ensure financial stability but also to emphasize development in connection with growth of domestic consumption and demand for agricultural products. Particular attention is paid to organic products, as healthy lifestyles, environmentally friendly production is a global trend. The authors offer a development project on the example of a particular farm.
Key words: marketing, strategic development, planning, organic products, crediting.
