B.A. Voronin, doktor yuridicheskih nauk, professor,
I.P. Chupina, doktor ekonomicheskih nauk, professor,
YA.V. Voronina, starshiy prepodavatel,
YU.N. Chupin, aspirant, UrGAU.
The increase in information technology leads to the fact that the role of the reputation of the manufacturer increases, as it becomes difficult to hide the poor quality of the goods or unfair attitude to the environment in the production area. Therefore, the role of innovation in fixed as-sets to improve the environmental performance of production. The use of innovative technolo-gies in the information society can be a significant marketing advantage in a competitive market, as will cause more trust and respect for the manufacturer. Innovations in Russian agriculture can be divided into several groups. These are innova-tions associated with wear and tear or severe obsolescence of agricultural machinery. Although these investments may seem devoid of innovation component, but in a large part of the agricul-tural sector of the country the situation is exactly the same. Therefore, the introduction of tech-nology, which is widely used in Western countries, in the Russian reality can be considered a "regional" innovation. Innovation will be the introduction of elite varieties of plants, as well as highly productive breeds in production. Innovations can be in the application of scientific devel-opments of new fertilizers and additives in various fields of agriculture. Innovation can affect the management system of the enterprise - from new approaches to management to the introduction of electronic control systems and production management.
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